Design Process

Lean methodology, rapid prototyping, and user testing are core pillars to my workflow.

Understand

Seeking to identify the user/client's needs is crucial in the beginning phase of any project. Deep research includes persona building and empathy mapping.

Ideate

Ideation is key to solving problems in multiple ways. Making ideas tangible in the form of prototypes enables me to communicate possible solutions more effectively.

Design

Once the user/client's needs are identified, solutions are determined creating a usable interface that caters to the intended audience is designed.

Measure

No project is ever truly done. Measuring data through user testing often leads me back to a previous step, providing insights I need to redefine the original problem or come up with new ideas I hadn’t thought of before.

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